PRADA BOP IT — Concept Campaign
A study in transformation where play becomes form and function becomes icon. This project reframes a familiar object through precision and restraint, translating utility into a sculptural, brand-driven artifact. Developed through AI-led exploration and refined through exacting art direction, the work reflects a contemporary approach that is fast, controlled, and deliberate.
032c × CHANEL — Concept Editorial
A study in transformation where print becomes object and content becomes form. This series reimagines the 032c newspaper as a sculptural artifact, bridging editorial culture and high fashion through precision, reduction, and intent.
