Publicis Luxe / Lancôme — Art Direction Intern
Developed visual directions for future Lancôme campaigns, supporting the process from research to execution. Built mood boards and conducted image research to define material, tonal, and aesthetic direction.
Used Midjourney as an exploratory tool to generate textures and visual scenarios, informing CGI-led concepts that translate product performance into refined, brand-aligned imagery. The work combines precision, material exploration, and human presence to reflect Lancôme’s balance of science and elegance.
TEINT IDOLE ULTRA WEAR
Developed visual concepts translating formula performance into controlled, refined imagery. Conducted CGI research and used MidJourney to generate material studies, combining these with real faces and expressions to express product science with clarity and elegance.
LASH IDOLE CURL GODDESS MASCARA
Developed visual concepts exploring mascara as a sculptural material, translating its texture, hold, and performance into controlled, graphic forms. Created road-like material studies to express movement and structure through image.
Supported campaign ideation and social activations, contributing to concept directions grounded in material exploration and refined, brand-aligned precision.
